Real Estate Marketing Online Blog

tag:blogger.com,1999:blog-82871382011-04-21T11:50:49.000-07:00Real Estate Marketing Online BlogTechnology tips for real estate agents and brokers... real estate marketing... search marketing...search engine optimization... internet, online marketing... software news... RSS tech... blogging... and beyondNatasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comBlogger271100tag:blogger.com,1999:blog-8287138.post-1132766954884839932005-11-23T09:28:00.000-08:002005-11-23T09:34:55.323-08:00Good Luck Competing Against GoogleBase, Just Real Estate Listings

Ya gotta love an underdog! I just read this press release from www.JustRealEstateListings.com:Similar to Google Base, Just Real Estate Listings currently offers free real estate listings, as well as a free data integration service that regularly and automatically updates listings from real estate and advertising content feeds. As Gary Coleman would say, "What you talking 'bout, Willis?"Do most

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1131645507605041572005-11-10T09:43:00.000-08:002005-11-10T10:13:07.580-08:00HP Real Estate Technology Awards

AKA... how HP markets it's Real Estate Marketing Assistant software by giving away awards to real estate professionals who use technology to improve client service:Winners of the contest used HP technology to be more efficient, improve client service, enhance marketing tactics, generate more listings and improve overall sales revenue.(See also: HP Small & Medium Business - Real estate - Mobile

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1118765309911349872005-06-14T08:35:00.000-07:002005-06-14T09:20:28.746-07:00Reader Question: What is The Ideal Real Estate Search Engine?

No search engine or software is perfect. But, I believe two things:With a little digging, you can find most any information you need on search engines. Usually. Software makes your life easier. And if you can dream it, there’s software for it. Usually.A recent article on the inability by search engines to resolve simple keyword queries, ( Just Answer My Question ) reminded me of my futile efforts

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1118679662082011342005-06-13T09:00:00.000-07:002005-06-13T09:56:01.230-07:00More Clever Real Estate Software Developers Hack Free Mapping Services

In last week Friday's post I asked:Would a brokerage pay for this service (referencing this mapping service), when a programmer on their tech staff can implement one of these technologies into their current offerings?I actually planned on answering this question today with a post about these services being necessary for some real estate firms. Service providers such as RealBird can be a cost

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1118420995732934222005-06-10T08:39:00.000-07:002005-06-10T09:45:14.500-07:00With Major Search Players Ramping Up Their Mapping Services, What Will Become of Real Estate Mapping Companies

“Map-based search is the future of online real estate search. It is much more intuitive and productive than searching only with menus,” - Gabriel Gross, president and co-founder of RealBird. I read an article this morning about RealBird Mapping Service, which offers online mapping solutions for the real estate industry and thought to myself: "They better have one hell of a marketing team to

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1118330742044607262005-06-09T08:07:00.000-07:002005-06-09T08:49:22.126-07:00Realty Times, Where For Art Thou?

I read alot on a daily basis. When it comes to real estate news, there are a few sources I check on a regular basis: Inman News Realty Times RIS Media Real Estate News Topix.net - Real Estate News PR Web - Real Estate Press Releases Lately, I've noticed that the two sections I check the most on Realty Times have not been updated recently: Realty Times Agent News - Marketing

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1118175199527017172005-06-08T13:09:00.000-07:002005-06-07T13:26:55.163-07:00Real Estate & Mortage Industry Marketing Gets Hip To Podcasting

Any one who knows me or reads this blog knows how much I love RSS (ie: the RSS Calendar test to the right). Martopia's new service "gets it". I can dig it. From: Executive Insight Podcasts Debut Martopia, a national marketing and public relations firm specializing in the mortgage and financial services industry, announced today the launch of its Executive Insight Podcasts for

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1118155689880026882005-06-07T07:35:00.000-07:002005-06-07T07:54:12.596-07:00Goodbye Buyer Agents & Seller Agents - Hello Agent

Just another effect of the internet.... Steven Levitt, a University of Chicago economist, and author of "Freakonomics," predicts that there will be two types of real estate brokers: Those that offer information and those that offer labor.From: Can the Net cut your real estate fees? The reason why the real-estate model has remained intact is because there are still two agents, said Levitt.

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1118157309737535472005-05-17T07:58:00.000-07:002005-06-07T08:27:22.436-07:00Global Realty Marketing President Praises Official Desktop Software's Virtual Office in R.E. Real Estate Magazine

Virtual Office Software, The Official Desktop, developed to enable real estate franchises and brokerages to effectively manage the entire real estate transaction lifecycle from "the initial inquiry" to "beyond the closing", has been named a key component in nationwide operations for new real estate brand Global Realty Marketing by leading marketing company World Leadership Group in

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1118159989521433322005-04-26T08:53:00.000-07:002005-06-07T09:01:49.400-07:00That Girl From Marketing Takes a Much Needed Break

More from my Yahoo! 360° blog: That Girl From Marketing - And I've re-thought the last question in my last post: Yes, there can be to much to read, but only when you have too much to write: I Love Firefox, Yahoo Patent, Clustering, Google Watching &all the other stuff I read last week Analytics & Market Research, Macromedia Changes, Mobile Content & Linking and Google &

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1118159439964274852005-04-07T08:42:00.000-07:002005-06-07T08:53:01.696-07:00More from: That Girl From Marketing Blog

More from my Yahoo! 360° blog: That Girl From Marketing - Can there be too much to read? Not when you read while you walk. Now if I could only get that rub your belly/ pat your head thing down... : Google TV & Hype, Yahoo's Update, Publishers:1 - Surfers:0, Keyword Density & Brokers Info at Risk PodCasting by The Man, Integrated Marketing, Yahoo's Keyword Tools, Bye

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1112303975509698812005-03-31T12:01:00.000-08:002005-06-07T08:50:55.793-07:00Yahoo 360 Update & First Posts

My Yahoo! 360° blog: That Girl From Marketing - which is a list of the articles I've read on a given day is finally set-up. My first posts is up (well not counting the test post): Bye Ted, New Media & Search Marketing News, Google on the go & Yahoo says "no" but helps SEOs Google Sandbox & Urchin, Del.icio.us, Online Marketing, Narcissistic Websites & Online Home Buyer

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1112211139872421462005-03-29T11:06:00.000-08:002005-03-30T14:42:21.210-08:00Get Ya Fresh Hot Yahoo 360 Beta Invites Here

Finally got a Yahoo! 360° invite. Many thanks to good'ole RustyBrick from Search Engine Round Table.To think, this invite was easier to get than my Orkut invite. If you would like a Yahoo! 360° invite, simply email me at: natasha [AT] officialdesktop.com.Consider Yahoo! 360° part social networking, part blogging platform, part photo sharing part.... You get the point. I guess if this

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1111536112486740632005-03-22T15:19:00.000-08:002005-03-22T16:12:36.813-08:00Tagging and Search Engine Abuse

A few months ago, I was talking to a Search Engine Marketer in Vegas about Technorati Tag Search and the potential for abuse by those in our industry. He seemed bewildered; he had never used Technorati, or Del.icio.us. I gave him a quick breakdown, shared some testing I was doing and told him to watch the tag spammers have a good'ole time with these tags.And it seems Danny "Search Engine

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1111176453507848092005-03-18T11:56:00.000-08:002005-03-18T12:10:23.946-08:00Help Search Engines get Smarter, ROR your Website!

Yes, I know I usually only post so often... but I couldn't pass this one up. This is one of the reasons why I love XML:This is a partial reprint from the ROR (Resources of a Resource) site:What is ROR? ROR (Resources of a Resource) is an exciting new website content description tool and format created by AddMe.com. It makes it very easy to describe the content, objects, and

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1111165082888675992005-03-18T08:46:00.000-08:002005-03-18T09:26:58.706-08:00He May Not Be the VP but He Has an IPOD

I'll file this under Political Marketing to Gen ....Well presidential hopeful Howard Dean had blogs and now presidential hopeful (?) John Edwards has PodCasting.From his website:Next week John Edwards will participate in an exciting new medium: podcasting. He will answer your questions and update you on his family and projects.And if you have questions you can even email good'ole John? My

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1111092428064171162005-03-17T12:27:00.000-08:002005-03-21T13:56:26.503-08:00All-In-One Real Estate Software - Brokers on the Cutting Edge of Tech Trends

The new real estate software will be released soon. Just thought I'd give a little preview from a press release I wrote:Official Desktop develops the first integrated total business solution in the real estate software industry. Business at the speed of thought now a reality for real estate professionals.Atlanta, Georgia -- For real estate franchises and brokers, real-time business intelligence

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1111018570208000912005-03-16T15:37:00.000-08:002005-03-18T10:05:32.233-08:00Yes, Greg - Search Marketing is a Service Industry

This mock company site is directed at those in the Search Engine Marketing Industry. From the site:Welcome to the world's most dynamic e-business marketing, design and consulting agency. We provide distinct clients with groundbreaking business strategies and cutting-edge designs to aggressively and creatively compete in a changing economy.I guess the author doesn't realize that Search Marketing

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1110927302165968492005-03-15T14:06:00.000-08:002005-03-18T10:09:07.510-08:00Putting Stock in Technology Predictions

Ok, I'm no psychic or anything, but 2 out of 3 my tech predictions have so far come true.Last weekend, I was at a lounge in Atlanta talking to a friend who DJs at Twist and owns a design company. I had a conversation with him a few years ago about blogs and rss and their ability to send out info and updates quickly to the info hungry like myself. He was like, "Never heard of it... it'll never

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1109108783777969292005-02-22T13:03:00.000-08:002005-03-01T09:21:32.790-08:00Is the Domain Name Business Booming Again??

At the software company I work for, one of the flash developers recently asked me if he could get his domain name: zee4speed.com back now that he had expired. (BTW: This developer is so Flash-tastic. In the virtual office of the new business management software we've developed he just added a flash -based email notifer like the outlook email notifier. So whenever a new message comes into

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1109015217026373502005-02-21T11:32:00.000-08:002005-03-01T09:28:44.516-08:00On Keyword Popularity…..

Dan (The SEM Man) Thies has started a blog on Site Point: Key Words The last post was an excellent article on developing a search term strategy: Search Terms, Competition, and Keyword Metrics It actually brought up something that has been on my mind for a long time: What is Keyword Popularity?Never one to be accused of being concise, here are my comments to that post. Yes, I do realize some

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1108767289123464492005-02-18T14:42:00.000-08:002005-03-01T09:27:52.700-08:00More on Site Maps for Real Estate Websites

This one is short and sweet... like me.Awesome!So guess who's article on site maps, just got published in the real estate journal Inman News? Ok, me. Yes, that sound you hear is me patting myself on the back. You can read the full article here: The Power of Site Maps: Site maps are search-engine-friendly Wow! They really are on the ball there. I sent in my comments to the editor (see below

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1106001157104737892005-02-16T13:23:00.000-08:002005-03-10T12:16:23.503-08:00Miss Information... on Site Maps

Re: Smart real estate marketing strategies for 2005 by Bernice Ross. Dear Inman News Editor:Thank you for your article: Smart real estate marketing strategies for 2005 by Bernice Ross. I love that you are making information available to real estate agents and brokers about: The power of the Web. I came across some misinformation in Miss Ross' article that I think your readers should know are

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1105987433682083542005-01-17T10:06:00.000-08:002005-02-17T17:34:15.943-08:00Here a Tag, There a Tag, Technorati Tag Search

David Sifry of Technorati announced today that they now support Tag Search across leading Social software sites. Sifry goes on to write:In other search engines, the only people using words to purposely be found are advertisers and search engine optimizers. With tags, people are adding value to the web in the same way they create links, accreting structure for their own, their friends and the web

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1105572300024072552005-01-12T17:24:00.000-08:002005-03-01T09:26:43.470-08:00Real Estate Websites VS. The Directories

Can real estate websites compete against the directories for key search terms in search engine result pages (SERPs)? David Vs. Goliath you think, huh? Well it doesn't have to be that way.As per my previous post, I'm constantly reading and commenting on search engine optimization and search engine marketing websites. Today, I came across an intresting article at SEO Roundtable titled: Can The

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1105577314462629832005-01-11T15:30:00.000-08:002005-03-01T09:25:22.530-08:00RSS Feeds for The Masses ... Baby Steps

Yes, I'm a raving madwoman. For the past two years I've been raving about RSS (Harvard on RSS Tech). Yes, you may have seen me around Atlanta telling everyone who would listen about the wonders of RSS and how we'd see it everywhere in the future. I even told it to those who wouldn't listen to me - but then again, it's hard to get me to shut up once I get started. But like most lunatics, no one

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.comtag:blogger.com,1999:blog-8287138.post-1094914849725694962005-01-10T17:00:00.000-08:002005-03-01T09:24:34.196-08:00Welcome to Search Me: The Online Marketing Blog

Well, I've decided to setup this blog to report and advise on all things related to the tech aspects of real estate marketing . I've been working in the internet business for a number of years splitting that time between a web hosting company, an applications development firm and currently at a software firm that builds business management software.My major duties for my current company have

Natasha Robinsonhttp://www.blogger.com/profile/03933164868779080269noreply@blogger.com