Help Search Engines get Smarter, ROR your Website!

Yes, I know I usually only post so often... but I couldn't pass this one up. This is one of the reasons why I love XML:

This is a partial reprint from the ROR (Resources of a Resource) site:

What is ROR?
ROR (Resources of a Resource) is an exciting new website content description tool and format created by AddMe.com. It makes it very easy to describe the content, objects, and structure of your website so search engines and other web applications can better find and understand your information.

For example if you are selling products, ROR enables you to document your product names, descriptions, prices, images, availability, affiliate programs, etc. Or if your site or blog provides information on a given topic, it allows you to describe how this information is organized (sitemap, topics, categories, new information, archive, blogroll, etc). ROR also provides terms for documenting objects such as contacts, articles, newsletter, feeds, images, audio, links, reviews, privacy policy, copyrights, and more.

ROR information can be easily added to your website by adding a ROR File called ror.xml. To create the file ROR provides templates and examples. It also provide a ROR File Editor, which will extract information from your website and allow you to describe it further. Larger websites can also generate ROR files from their databases.

While I see the usefulness of this specification, in terms of Search Engine Marketing, I see it causing more bad than good... ie: the search engine spammers will have a field day with this. I see abuse of this specification akin to the Keyword Meta tag abuse from a few years ago.

But that doesn't mean I won't beta test it...


Technorati Tags: blogs, ROR, XML, search engine optimization, search engine marketing, seo